An excerpt from Wired.com on how to create the title of the next best selling book:

1. Create a title-as-theory.
Your title needs to both summarize your Big Idea and introduce a new term. It sounds tough, but we’ve made it easy. Instructions: Choose a word from column A and combine it with one from column B. Feel free to use one or two connectors from the middle and start with “The” if necessary.

(A) + (OPTIONAL) + (B)
Paradox
Innovation
Death
Birth
Community
Smart
Meta
Folk
Creation
Destruction
World
of
and
is
the
in
Storm
Virus
Circuits
Meme
Multitudes
Point
Everyday
Money
Hordes
Zeitgeist
onomics

Hint: The best Big Idea titles tend to sound like B movies: Unleashing the Ideavirus, The Black Swan, and Guns, Germs, and Steel could all pull double duty as fright flicks. We’ve heard rumors that Freakonomics is under option from Wes Craven.

2. Subtitle it!
Since your Big Idea title is an entirely new concept, you’ll need a subtitle that can do some heavy lifting and explain things a bit. It should be both specific and vague, expressing your Big Idea in a simple catchphrase while not giving away too much. After all, you want people to buy the book. Instructions: Pick one or more clauses from column C, followed by one from column D.

(C) + (D)
A Transformative ­Measurement of Dynamic Change in
How Everyday Metrics Expose the Secrets of
How Hidden Wisdom Transforms
How Working Together Separately Empowers
The Power of
The New Radical Force of
A Novel History of
The Secret Human Power of
Unbalanced Wealth
Business, Organizations, and the Marketplace
Humanity
Tribes, Nations, Culture, and Society
the 22nd Century
the Power of Unconscious Thought
You
Everything

Hint: Before taking it to a publisher, pitch your Big Idea to Robert Scoble over an online telelunch. If he’s blogged 16 entries and started four businesses based on it by dinner, you’ve got a winner.

3. Pick a premise.
Your book needs what seems like a premise. Not every nitwit will pick up on your Big Idea from the subtitle, so this is a little helper that your publisher can send out in a letter to reviewers. Don’t worry — it doesn’t actually need to make sense as long as it’s sweeping and profound. Instructions: Select one word or phrase from each column to sum up your brilliant-sounding idea.

(E) + (F) + (G) + (H)
Organizations that harness the forces of

Small-scale global fluctuations of

Permanent changes driven by

Dynamic unseen shifts in

untapped existing market phenomena

unproven instruments and products

collective power

profound ideas and desires

will cause

have enabled

spur

remade

previously hidden marketplaces to emerge.

innovation, growth, and wealth.

the economy in bold new ways.

everything.