by Craig Marker | Oct 17, 2007 | Uncategorized
An excerpt from Wired.com on how to create the title of the next best selling book: 1. Create a title-as-theory.Your title needs to both summarize your Big Idea and introduce a new term. It sounds tough, but we’ve made it easy. Instructions: Choose a word from...
by Craig Marker | Oct 15, 2007 | Uncategorized
An excerpt from Livescience.com:People recognize a fearful expression faster than any other, a new study finds. Researchers at Vanderbilt University set out to test how quickly people become aware of fearful, neutral and happy expressions. Because human brains can...
by Craig Marker | Oct 15, 2007 | Uncategorized
Steven Levitt and Mark Duggan wrote a paper using statistical analysis to look at match rigging in sumo wrestling. Levitt also wrote about this paper in the book Freakonomics. In a new Sports Illustrated report, 150 matches are being investigated by tennis officials....
by Craig Marker | Oct 10, 2007 | Uncategorized
An excerpt from Scientific Mind:Every second buyers collectively swap more than $1,839 for products through eBay, sending money to complete strangers with no guarantee that the goods they buy will in fact arrive, let alone in the condition they expect. As a rule, they...
by Craig Marker | Oct 9, 2007 | Uncategorized
An excerpt from Wired.com:Brian Wansink is no new-age diet doctor. He’s the Director of the Food and Brand Lab at Cornell, where a funhouse of one-way mirrors helps him spy into the hidden psychology behind Americans’ prodigious food intake. Here’s a...
by Craig Marker | Oct 8, 2007 | Uncategorized
An excerpt from the Freakonomics Blog:Crime rates have a large influence on the choices people make about where to live. The amazing declines in crime over the last fifteen years have been especially strong in big cities, a factor that helped fuel an urban...
